Target Public Marketing strives for one thing: producing results for our clients. Our goal is to bring your online and offline presentation up to the level of the quality of service and products you provide.
To accomplish this we use as much technology and design as is necessary to create the appropriate level of impact and no more. The methodology we employ has been tried and proven for more than century:
- Market Research
- Campaign Planning and Execution
- Results Tracking and Campaign Management
Unwavering Strategy, Flexible Tactics
In his treatise The Art of War, Sun Tzu stated that “Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing. Therefore, just as water retains no constant shape, so in warfare there are no constant conditions. He who can modify his tactics in relation to his opponent and thereby succeed in winning may be called a heaven-born captain.”
Once we set up a winning strategy we stick to the plan. But we also realize that flexible tactics are a must. After all, market conditions are constantly changing as so do conditions with clients – such as taking advantage of new opportunities that often require quick speed of execution.
Tailored Made Campaigns
As no two companies are the same, our marketing campaigns (to be fully effective) are rarely the same.
Along those lines we differ from other agencies in that we use a “holistic” approach. Our objective is not service but results. And to get them we will use whatever it takes from search engine marketing to direct marketing, media releases, trade show optimization and more.
For example, we recently wanted to see how a client’s receptionist handled calls that came in from their marketing campaign. Although this was not, strictly speaking, part of our agreement, we did this analysis in order to improve their sales. We then sent them a report with numerous recommendations, which they implemented.
Our design & marketing services include:
- Marketing & Sales Strategies
- Web Design & Development
- Search Engine Optimization
- Press Releases
- Local Online Marketing
- Lead Generation
- On Line/Search Engine Marketing
- Streaming Video Hosting
- Advertising Campaign
- Direct Mail
Proprietary Techniques
We have also developed proprietary techniques that we utilize for all our clients.
One example is our online video and production technology. In addition to broadcast quality high definition video and audio, we utilize search engine and distribution techniques that were developed by producing and distributing more than 1,200 videos.
From a public relations perspective, we can assist you to make positive media in newspapers and trade journals, or effectively handle negative media.