PRNews, October 1, 2013
In late July, news broke about Google’s Link Schemes” updates in Webmaster Tools to devalue links in the anchor text of press releases distributed via paid services. Most PR or SEO practitioners who have distributed online press releases in the last 10 years should be familiar with the function. The point being, link-back to a page on your site with strategically chosen keywords and boost your natural search rankings. Higher rankings, of course, mean better visibility, more traffic, more clicks and more site-side actions.
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