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Google recently came out with a new feature for their business listings. It hasn’t been promoted widely even by Google. It has been a long standing feature that when you search for a business on Google, if they have an established website and internet presence, the search will pull up information about the business on … Read more

11 Simple Tips to Creating An Effective Ad

Quick Links to Article Topics What Makes You Stand Out Use A Powerful Headline Make Them An Offer Talk About The Benefits Tell Your News Take Away Their Fear Call To Action Make It Seem Urgent Use Testimonials Use Exciting Graphics Complete Contact Information It is important that business owners understand the basics of writing … Read more

3 Branding Rules To Maximize Your Marketing Spend

Article # 1 in The Rules of Marketing Series Branding isn’t just about a pretty logo, it’s about your bottom line! “Branding” is one of those buzzwords that gets tossed around a lot these days. It would be easy to assume that this is only a subject that multinational corporations should be concerned with. But … Read more

17 Ways To Promote Your Business For Little Or No Cost

Throughout my marketing career, I have heard almost every excuse in the book as to why some business owner was not marketing his or her business. “I have no time,” “I don’t know what to do,” “It costs money,” “I don’t need to market,” etc. etc. But the excuses I’ve heard most often relate to … Read more

How To Become An Authority In The Minds Of Your Prospects Using Content Marketing

Article # 3 in The Rules of Marketing Series Content marketing: what it is, how to do it, including a case study example and program! What is Content Marketing?    Per the Content Marketing Institute “content marketing” is: “The marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage … Read more