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How To Become An Authority In The Minds Of Your Prospects Using Content Marketing

Article # 3 in The Rules of Marketing Series Content marketing: what it is, how to do it, including a case study example and program! What is Content Marketing?    Per the Content Marketing Institute “content marketing” is: “The marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage … Read more…

Learn How to Win the Game of Local Search

How to win at local search

Article # 2 in The Rules of Marketing Series The rules have changed and the challenge is greater—but so are the rewards… Remember when a “local directory” was just the Yellow Pages? No, not Yellowpages.com – I mean the actual book. You know – real paper, heavy as a sack of bricks, thrown down on … Read more…

Enemy at the Gate: Is Your Website Killing Your Hiring Process?

Website messing up hiring process

It is a valid question. After all, today’s recruits are technologically savvy. They’ve been using laptops since elementary school and are active on social media, to say the least. So they have certain expectations. And in a candidate-driven market where top personnel are scarce and hard to find, in many cases they call the shots. … Read more…

10 Ways To Use A “Selfie” To Boom Your Business

Everyone seems to be talking about “selfies” these days, a word that simply means taking a photo of yourself using a mobile phone. Well, whether you do selfies or “somefies” (my own made up word meaning shooting someone else or others), the main thing to understand is that your smartphone is much more than just … Read more…