What is content marketing? It is creating unique, custom written articles that address the needs of your potential clients. These articles bring in visitors, who look around your site, like what they read and see and contact you. Simple.
But not if it isn’t done right. Too many times content marketing done by others consists of low-quality, churned out articles that can actually reduce your website quality and position. Not just in people’s eyes who don’t get what they hoped, but search engines as well.
We employ gifted writers who research the industry, find market opportunities and craft one-of-a-kind articles that drive in traffic.
Through a thorough interview we find out all about your business, your products and your services. We discover ways they've been promoted, or should be promoted.
The purpose of this stage is to take a long-term view and generate a plan on the type of content, who it will be written for, how it will be written and how it will be distributed. In a nutshell, this is where the winning formula is developed.
We assign writers to your campaign and they do what they do best — generate compelling written marketing messages for your customers.
Publish and Distribute
The payoff. Your custom content is distributed on your website, social channels, newsletters, etc. Your business reaches more customers than ever.