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How To Become An Authority In The Minds Of Your Prospects Using Content Marketing

Article # 3 in The Rules of Marketing Series Content marketing: what it is, how to do it, including a case study example and program! What is Content Marketing?    Per the Content Marketing Institute “content marketing” is: “The marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage … Read more

6 Content Marketing Principles Every Business Needs to Follow

Entrepreneur, October 10, 2013 Why should customers and prospects care about what you have to say?  Everywhere your customers look, they are being bombarded with sales messaging.  You need to be their go-to informational resource.  But how do you create content that moves your customers and prospects to take action?  Here are six principles that … Read more