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3 Branding Rules To Maximize Your Marketing Spend

Article # 1 in The Rules of Marketing Series Branding isn’t just about a pretty logo, it’s about your bottom line! “Branding” is one of those buzzwords that gets tossed around a lot these days. It would be easy to assume that this is only a subject that multinational corporations should be concerned with. But … Read more

Thinking Outside The Box

“If everyone is thinking alike, then somebody isn’t thinking.” George S. Patton Ancient Sparta had two kings. If one fell in battle or became incapacitated, the country would never be without a ruler. This made Sparta tremendously stable and absolutely confident in times of war. Ingenious. This one idea was so simple and solved so much, but was … Read more

“What did YOU Fail at Today?”

Success or failure in business marketing

What does this have to do with marketing? Hold your horses and you’ll find out. I was watching an interview this morning with the inventor/founder of Spanx. This is the story of a young woman that had an idea, and with $5,000 in her pocket she has turned it into a multi-million dollar global company. … Read more