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17 Ways To Promote Your Business For Little Or No Cost

Throughout my marketing career, I have heard almost every excuse in the book as to why some business owner was not marketing his or her business. “I have no time,” “I don’t know what to do,” “It costs money,” “I don’t need to market,” etc. etc. But the excuses I’ve heard most often relate to … Read more

How To Become An Authority In The Minds Of Your Prospects Using Content Marketing

Article # 3 in The Rules of Marketing Series Content marketing: what it is, how to do it, including a case study example and program! What is Content Marketing?    Per the Content Marketing Institute “content marketing” is: “The marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage … Read more

Thinking Outside The Box

“If everyone is thinking alike, then somebody isn’t thinking.” George S. Patton Ancient Sparta had two kings. If one fell in battle or became incapacitated, the country would never be without a ruler. This made Sparta tremendously stable and absolutely confident in times of war. Ingenious. This one idea was so simple and solved so much, but was … Read more

Finally: Getting Results with Email Promotion!

Everyone has been talking about social media marketing in recent years. It’s true that getting involved with the major social networks is a good way to expand your reach, find out what your audience wants and drum up business. At least if you do it right. This doesn’t mean that social media marketing is the … Read more

8 Hot Tips for Top-Notch Video Marketing!

There have been only a few times in my career when I have brought up the subject of video with another CEO and gotten back an enthusiastic “Great, let’s do it!” More often than not, I have been handed responses like “Wow, I don’t know if I can do that” or “I am not good … Read more